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Research papers

Pricing theatre seats

The paper presents the case of a Dutch theatre facing the problem of revising the range of seat categories, and of setting the ticket prices on the basis of sales records and of consumer demand. Demand was analysed through interviews aiming at...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Gabriele Morello
October 26, 1987
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Citation

Morello, G. (1987a, October 26). Pricing theatre seats. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-theatre-seats


Research papers

Cultural industries

The purpose of this paper is to describe some main features of the "cultural industries" as a basis for a discussion of corporate strategies in the field. The future of these industries relies on cannon trends which affect the cultural features of...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Jacques Antoine, Michel Salomon
November 1, 1979
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Citation

Antoine and Salomon (1979a, November 01). Cultural industries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cultural-industries